Arcadia’s Mobile Market is a 28-foot, farm-stand-on-wheels that distributes local, sustainably produced food to underserved communities in the Washington, DC area. To learn more about the program, watch this video featuring the Mobile Market.
The mission of Arcadia’s Mobile Market is to improve access to healthy, affordable food regardless of where you live or how much you earn. The market does this by operating regularly scheduled stops in low-income, food-insecure communities; offering high quality, locally grown, sustainably produced farm products at affordable prices; accepting all forms of payment, including food assistance benefits; doubling the purchasing power of food assistance benefits through a “Bonus Bucks” program; and providing educational resources for how to prepare the market’s offerings in nutritious, cost-effective, delicious, and easy ways.
Arcadia’s Mobile Market includes the following program areas:
We operate weekly market stops at community and recreation centers, low-income living facilities, parks, and healthcare providers. We accept federal food assistance benefits such as SNAP/EBT (formerly known as "Food Stamps"), WIC (Women, Infant, and Children) and Senior FMNP vouchers (Farmers' Market Nutrition Program), and feature a “Bonus Bucks” program to double the purchasing power of these benefits.
We provide recipes and cooking demonstrations of easy ways to prepare fresh food, offer pre-screenings for SNAP/EBT, and provide resources for getting healthy, affordable food in the Washington, DC area. The Mobile Market also makes educational visits to schools to teach students about where food comes from, healthy eating, and the local food system. For information about our Mobile Market school visits, including how to schedule a visit, please visit our Mobile Market Education page. To learn more about the program’s mission and activities, watch this video about Education on the Mobile Market.
We partner with local ANCs, neighborhood and association groups, institutions, and other established nonprofit organizations to conduct outreach and garner community support. To learn more about the community response, watch this video about Arcadia’s Mobile Market Stop at Parkside-Kenilworth in DC.
We believe that access to sustainably grown food is a right for everyone, regardless of income or residency. In the District of Columbia, nearly a quarter of all residents are considered low-income, many of whom live in “food deserts” with few nutritious, affordable food options. Low-incomes and inadequate access to healthy food are associated with higher rates of diet-related diseases. Research shows that better access to wholesome foods, coupled with comprehensive nutrition education, fosters healthy habits that lead to lower obesity rates. To that effect, Arcadia’s Mobile Market is establishing a more equitable system of distributing food and nutrition education in our community.
The majority of the Mobile Market's offerings are grown at Arcadia Farm, allowing us to offer produce at affordable prices. To supplement our offerings, the Mobile Market sources from Arcadia's agricultural partners, all of whom are within about 125 miles of DC and include local sustainable producers such as Ayrshire Farm, Common Good City Farm, Helen's Hens, Kilmer Orchards, Landon Farm, Maryland Sunrise Farm, Moo Thru, Mount Vernon, Moutoux Orchards, Rock Run Creek Farm, and Willowsford Farm.
The Bonus Bucks program is made possible by partnerships with INOVA, Power Supply DC, and Wholesome Wave. Please help to further support the Mobile Market’s 2014 Bonus Bucks Program by donating through the Paypal icon below.
Arcadia is committed to sharing best practices, and to helping other mobile market programs get on the road. In 2013 Arcadia released a Mobile Market “How To” Guide | 1st Year Report, which includes quantitative and qualitative analysis of its pilot season. That report is available for free download here.
Arcadia’s Mobile Market 2nd Year | Follow-Up Report is now available for free download here. This report includes additional budgets, sales analysis, and lessons learned.
Arcadia’s Mobile Market staff are also available for one-one-one telephone consultations. If you or your organization requires further information and insight into the launching and operations of a mobile market, please feel free to email the contact below.
Arcadia is an Affiliate of the National Mobile Market Network